Lavazza – Activation Concept

Conceptual work for an event pitched to Lavazza Coffee. The idea involved live coffee plants to be brought to an NYC rooftop (or other venues) to create a coffee plantation around a central booth complete with a coffee plant “green wall.” The exhibit was designed to be modular so that booth could stand alone. Also proposed were coffee plants in Lavazza cappuccino mugs and a fully functional bicycle coffee cart.

Rooftop coffee farm
Booth with coffee plant green wall
Branded bicycle cart
Coffee plant in Lavazza cup planter

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