In 2015 the Metropolitan Museum of Art rebranded its organization with a new identity designed by Wolff-Olins. I was honored to showcase this new system in a 2016 institutional advertising campaign. The campaign also had to work with their exhibition advertising as well as highlight The Met’s taking over the former Whitney building as a contemporary and modern art space. After many meetings with the Met Director and Board members, designing, focus group testing and refining it was rolled out to much acclaim. The campaign, titled Here is The Met was inspired by T.H. White’s Here is New York, as it points to the many eclectic and different stories at The Met.
Click here to read what the Met had to say about the institutional rebrand.
NYTimes Digital Ad
Social Media GIF Animation