Common Cents is a non-profit that organizes an annual national Penny Harvest, where grade school children collect pennies from neighbors. The kids then deliberate and distribute to charities of their choice.
The branded materials for this Common Cents Penny Harvest project centered around constructing a 40″ penny out of 9,473 pennies and then photographing it. We later donated the pennies to the group after photography was done. Client liked it so much they began to use for other marketing and signage materials.